On purchase of every Cornetto, the buyer would get a scratch unit on its lid carrying a unique code. The campaign allows people to dedicate songs to their loved ones. The spokesperson did not comment specifically on on-ground promotions for the brand in the coming months (summer), but noted, We will be doing significant promotions across all mediums - television, radio, print and digital as well as on-ground during the summer months.
This mobile and internet campaign is all about expressing your love to one another. Furthermore, we have launched a unique campaign 'Dedicate and win' to celebrate our two new flavours. We have transformed the message into a music album along with the video to reach out to the youth with the message of 'Show your love'. Two new flavours - Black forest Flirt and Strawberry Tease - have also been released.Īddressing the media, Punit Misra, Category Head Kwality Wall's, Hindustan Unilever, said, Ho Jaane De is Cornetto's message of love to the youth today. The launch event on April 1 in Mumbai, managed by Candid Marketing, also saw the release of a branded music album under the Universal Music label, featuring Raghav Sachar's new single 'Ho Jaane De'. Kwality Walls has appointed Shruti Hassan and Raghav Sachar as the new brand ambassadors for its flagship brand Cornetto. With the saxophone tunes in the song, Sachar successfully achieves his idea of exuding positivity and a longing feeling that compliments the winter season.Kwality Walls announces new brand ambassadors releases music albumīy EVENTFAQS Bureau | Marketing | Ap| News WOW! The singer is very attached to the song and calls it a “Modern Romance” in his own terms. Sachar’s fans would be delighted to know that he has also directed and edited the video all by himself since he has his crew and DOPs in every country. The 33 year old singer has travelled the world over from America, Philippines, Phuket, Fiji, India to Singapore to shoot the music video. It’s the man’s hard work of 4 years that has resulted in the beautifully recreated song and video. Sachar got the copyright of the song back to Raghav Sachar Music in 2012 and decided to recreate the melodious number. Fadnis has not only lent her vocals to the song but is also a part of the video.
Earlier, the audio featured Sunidhi Chauhan, but now it’s the Jaane Tu Ya Jaane Na fame Manjari Fadnis who features instead. However, this time around the song not only has a video but also a new featured singer. The song was initially released in his album 24 Karat, sans the video.
If you are a Raghav Sachar fan then you must have definitely heard Ga Rah Hai Ye Asmaan, a song the singer composed in 2004.